Planning and research or 'The Production Log' [30 marks]
This is where you show important evidence to the teacher (and external moderaor) of your individual role and personal contribution to the production. As you can imagine it has to be completed by you and is expected to include the following:
• Evidence of research
• Evidence of planning, such as outlines, still test shots, sketches and storyboards
• Key dates, decisions and deadlines
• A record of your exact contribution to the production, such as: camerawork, director, editing or audience research, .
The portfolio can include a range of material appropriate to the product, such as: first drafts of storyboards and scripts, clips and and any notes made.
The purpose of this unit is to assess:
• Your skills of research, planning and presentation and planning through the construction of your own practical production (AO3)
• Your ability to construct and evaluate your own products using creative and technical skills (AO4).
Brief Summary
This unit is internally assessed and externally moderated. You can either work individually or as part of a group (maximum size four) to produce a major practical production in response to a brief. You must also produce individual evidence of research and planning and an individual evaluation of your finished work.
Your task is to create a music promo video, with a storyboard. The length of the promo will reflect the length of the music track.
• All material must be original, produced by you, with the exception of music or audio effects.
• If you are working as a group, each group member is expected to take on a specific role such as director, camera operator or editor.
Click here for the Portfolio Structure and Downloads
Unit B324: Production Portfolio
Produce a 2 - 3 minute music video which follows the conventions of music videos
The product - Music video [60 marks]
Bands:
Level 4 - Excellent (46 - 60 marks)
Level 3 - Proficient (31 - 45 marks)
Level 2 - Basic (16 – 30 marks)
Level 1 - Minimal (0 – 15 marks)
You will be assessed on the following creative and technical skills:
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Holding a shot steady, where appropriate
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Framing a shot, including and excluding elements as appropriate
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Using a variety of shot distances as appropriate
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Shooting material appropriate to the task set
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Selecting mise-en-scene including colour, characters, lighting, objects and setting
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Editing so that meaning is apparent to the viewer
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Using varied shot transitions for the task set
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Using sound with images and editing appropriately for the task set
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Using titles effectively, if appropriate
Evaluation [30 marks]
The evaluation will be completed in class and is a written commentary of between 500–800 words.
You will reflect on:
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Research you undertook: both primary and secondary
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How the final product demonstrate your understanding of the codes and conventions of music videos.
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Your planning decisions and amendments for the final product
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The success of your finished product in relation to the brief
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The response of your target audience to your finished product
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Anything you would change as a result of your reflection and feedback.